The movie was produced by the Church and has been approved by the First Presidency. Any profit made from the movie will be donated to the Red Cross. Missionaries will not be at the theatres nor will they be using it as a proselyting tool.
The movie looks at the lives of several LDS families around the world. It is not a movie full of doctrine and teachings but more reflective of the LDS lifestyle and what is important to us. It is not "preachy". It is a movie that provides insight into a variety of LDS families, their backgrounds and values. It is more of a documentary on the featured LDS families.
The Church is aware that going to the theatre can be expensive and does not expect members to attend if it is not in their budget. The movie will come out later in visitor centers and other Church venues so it will be available to all members at some point.
The Church did several focus groups with non-members about the movie and a high percentage of the viewers think the movie is positive, provides more insight about the Church and would recommend it to non-member friends. Of course it helped the non-members with their misconceptions about the Church.
What the Church would like us to do is go to meetthemormons.com<http://
Thank you,
Bishop Rich
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